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State Geothermal Data
As part of a national effort to collect various analogue and digital data about the United States' domestic geothermal resources, the Department of Energy contracted the Arizona Geological Survey (AZGS) to lead the other state surveys in collecting large amounts of data related geothermal energy and input it into the NGDS (National Geothermal Data System). This would ultimately culminate in a major resource to the energy industry and a step forward to a clean energy future. My part in this was to create the public face for AZGS's contract (and the website for it, which would be used by all 50 state geological surveys), which was dubbed State Geothermal Data. The logo for State Geothermal Data needed to reflect the original NGDS logo (which was not popular with the design department), yet still distinct enough to be separate from the NGDS project, which was outside of the AZGS's purview. The result was an obvious fire and water theme (akin to the NGDS logo), yet an advanced and crisp feeling reflective of the clean nature of geothermal energy. The logo, unusual for government design projects, went through almost no design revisions, and was approved by the AZGS staff the same day it was created.
Client: Arizona Geological Survey
July, 2010
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USGIN
USGIN (US Geoscience Information Network) is one of the flagship projects of the Arizona Geological Survey (AZGS). The USGIN project attempts to take all scientific data related to the geosciences, standardize it, catalogue it, and then put it online in an accessible and open-sources form for field researchers and institutions across the globe. This includes everything from analogue records, to digital files, to physical samples. The USGIN team wanted a logo that put an attractive face to an otherwise gargantuan project, but one that also reflected the structure of the project. Given that, in simplest terms, the project utilized three "nodes"—nameley data, metadata, and the users—to perform and categorize information, this triangular pattern became the basic theme that formed the foundation of the final logo. Many variations were explored for this project—some of them are displayed here.
Client: Arizona Geological Survey
March, 2009
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French's Jewellery
French's Jewellery is a Canadian jewelry retailer. They asked me to create a full identity and web package for them, designing their first website and also redesigning their old logo (originally created in 1988). They required that the logo be flexible enough that it could be translated from web, to print, to store handbags, to small jewelry boxes. While possibilities for radical new designs were explored (one of the popular alternate logos is shown here), in the end it was decided to stick close to the original version due to the retailer's established reputation as a local Canadian brand.
Client: French's Jewellery
March, 2010
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Manafestival
Manafestival is a rock and cultural festival. It is a collaborative project between myself and the alternative rock band Ensphere. It is currently planned to take place in late summer, 2011. The current PR strategy may make use of a viral marketing campaign playing on the festival's name, which is a concatenation of the words mana, manifest, and festival.
Client: Personal
December, 2009
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Pyrothea
Pyrothea is social networking site aimed at performing artists, theatre troupes, and collectives. It is a personal project, and currently only in the conceptual stage. This is currently the only logo for the project.
Client: Personal
June, 2009
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Earthdance Arcosanti
Earthdance Arcosanti was one location of the synchronized, international music and culture festival Earthdance. The uniqueness of the Earthdance Arcosanti festival, mostly derived from its unique desert location, needed to be conveyed in the festival's logo. It is customary for many Earthdance festivals to modify the official Earthdance logo to their needs and their liking. My strategy for the Earthdance Arcosanti logo was to replace the traditional lotus flower with a fire-red century plant, and the spinning globe with an Arcosanti apse—one of the most iconic structures in the experimental urban complex and instantly recognizable to anyone who had visited the festival's location. To round out the marketing strategy, clean patterns, strong solar colors, and repeating motifs formed the basis for an visual theme that defined the festival's promotion and set it apart from the myriad of other Earthdance festivals taking place in the American southwest.
Client: Cosanti Foundation
July, 2009
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Arcosanti Logo
Arcosanti is the urban laboratory of Paolo Soleri, famed italian architect and apprentice of Frank Lloyd Wright. Originally started in the 1970's, the goal of the Arcosanti project was to demonstrate, in small doses, Soleri's macro-urban planning theory known as "arcology". In 2009, I had the pleasure (and honor) of redesigning the Arcosanti logo and using it on various promotional materials. Working closely with Arcosanti's graphics director, the logo was designed to reflect the starkness of the project's architecture and the "frugality" that is a central tenet of Soleri's urban philosophy, yet still visually state that the Arcosanti project was relevant in the 21st century. The Bauhausian roots of Soleri's architecture and the typography of the past logo was a deep inspiration for this new incarnation, and is especially notable in the renewed Cosanti "icon", the original version of which ubiquitously appears on all of Soleri's work.
Client: Cosanti Foundation
May, 2009
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avisualplanet.com Logo
avisualplanet.com is one of the leading resources of digital media for religious non-profits. In 2008 I redesigned their aging website, and with that overall aesthetic update came a renewed version of their logo. Not so much of a redesign as it was even a basic touch-up, the new logo reflected the "2.0" feeling that came with the new website.
Client: avisualplanet.com
January, 2008
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MySys Logo
The MySys logo, an early logo project of mine, was for Laureate Education Inc.'s new record and student information keeping system. The makers of online education institutions such as Walden University, Laureate Education was implementing a new system that would systematize and standardize all internal student information and records for easy use by the faculty. In order to put a face to this massive system, and get the faculty excited about the training seminars that would be taking place to orient them to the new software, they asked me to put a face on the system that portrayed it as technologically advanced yet approachable. The MySys logo later found itself as the centerpiece of a whole marketing campaign, being put on large training hall banners, posters, and even incarnated as real-life plastic table toppers.
Client: Laureate Education
July, 2007