Arcosanti Logo

Arcosanti is the urban laboratory of Paolo Soleri, famed italian architect and apprentice of Frank Lloyd Wright. Originally started in the 1970's, the goal of the Arcosanti project was to demonstrate, in small doses, Soleri's macro-urban planning theory known as "arcology". In 2009, I had the pleasure (and honor) of redesigning the Arcosanti logo and using it on various promotional materials. Working closely with Arcosanti's graphics director, the logo was designed to reflect the starkness of the project's architecture and the "frugality" that is a central tenet of Soleri's urban philosophy, yet still visually state that the Arcosanti project was relevant in the 21st century. The Bauhausian roots of Soleri's architecture and the typography of the past logo was a deep inspiration for this new incarnation, and is especially notable in the renewed Cosanti "icon", the original version of which ubiquitously appears on all of Soleri's work.

Client: Cosanti Foundation

Date: May, 2009