Earthdance Arcosanti

Earthdance Arcosanti was one location of the synchronized, international music and culture festival Earthdance. The uniqueness of the Earthdance Arcosanti festival, mostly derived from its unique desert location, needed to be conveyed in the festival's logo. It is customary for many Earthdance festivals to modify the official Earthdance logo to their needs and their liking. My strategy for the Earthdance Arcosanti logo was to replace the traditional lotus flower with a fire-red century plant, and the spinning globe with an Arcosanti apse—one of the most iconic structures in the experimental urban complex and instantly recognizable to anyone who had visited the festival's location. To round out the marketing strategy, clean patterns, strong solar colors, and repeating motifs formed the basis for an visual theme that defined the festival's promotion and set it apart from the myriad of other Earthdance festivals taking place in the American southwest.

Client: Cosanti Foundation

Date: July, 2009