French's Jewellery

French's Jewellery is a Canadian jewelry retailer. They asked me to create a full identity and web package for them, designing their first website and also redesigning their old logo (originally created in 1988). They required that the logo be flexible enough that it could be translated from web, to print, to store handbags, to small jewelry boxes. While possibilities for radical new designs were explored (one of the popular alternate logos is shown here), in the end it was decided to stick close to the original version due to the retailer's established reputation as a local Canadian brand.

Client: French's Jewellery

Date: March, 2010