MySys Logo

The MySys logo, an early logo project of mine, was for Laureate Education Inc.'s new record and student information keeping system. The makers of online education institutions such as Walden University, Laureate Education was implementing a new system that would systematize and standardize all internal student information and records for easy use by the faculty. In order to put a face to this massive system, and get the faculty excited about the training seminars that would be taking place to orient them to the new software, they asked me to put a face on the system that portrayed it as technologically advanced yet approachable. The MySys logo later found itself as the centerpiece of a whole marketing campaign, being put on large training hall banners, posters, and even incarnated as real-life plastic table toppers.

Client: Laureate Education

Date: July, 2007