State Geothermal Data

As part of a national effort to collect various analogue and digital data about the United States' domestic geothermal resources, the Department of Energy contracted the Arizona Geological Survey (AZGS) to lead the other state surveys in collecting large amounts of data related geothermal energy and input it into the NGDS (National Geothermal Data System). This would ultimately culminate in a major resource to the energy industry and a step forward to a clean energy future. My part in this was to create the public face for AZGS's contract (and the website for it, which would be used by all 50 state geological surveys), which was dubbed State Geothermal Data. The logo for State Geothermal Data needed to reflect the original NGDS logo (which was not popular with the design department), yet still distinct enough to be separate from the NGDS project, which was outside of the AZGS's purview. The result was an obvious fire and water theme (akin to the NGDS logo), yet an advanced and crisp feeling reflective of the clean nature of geothermal energy. The logo, unusual for government design projects, went through almost no design revisions, and was approved by the AZGS staff the same day it was created.

Client: Arizona Geological Survey

Date: July, 2010