USGIN

USGIN (US Geoscience Information Network) is one of the flagship projects of the Arizona Geological Survey (AZGS). The USGIN project attempts to take all scientific data related to the geosciences, standardize it, catalogue it, and then put it online in an accessible and open-sources form for field researchers and institutions across the globe. This includes everything from analogue records, to digital files, to physical samples. The USGIN team wanted a logo that put an attractive face to an otherwise gargantuan project, but one that also reflected the structure of the project. Given that, in simplest terms, the project utilized three "nodes"—nameley data, metadata, and the users—to perform and categorize information, this triangular pattern became the basic theme that formed the foundation of the final logo. Many variations were explored for this project—some of them are displayed here.

Client: Arizona Geological Survey

Date: March, 2009